YURA is a Japanese singer-songwriter who has been making waves in the music industry with her unique blend of pop, R&B, and electronic music. Her songs often explore themes of love, loss, and self-discovery, and her soulful vocals and catchy melodies have won her a loyal following. YURA's music has been featured in numerous commercials and TV shows, and she has collaborated with a variety of artists, including BTS, Red Velvet, and NCT 127.