Yorch

Yorch, the stage name of Spanish artist Jorge Herrera, has been making waves in the Latin pop scene with his vibrant, genre-blending sound. Hailing from Madrid, this singer-songwriter first gained attention through talent competitions before carving out a space as a fresh voice in contemporary Spanish music. His tracks like *Hoy (He salido a pasear)* and *Un Verano en la Pradera* showcase his knack for crafting sun-soaked pop bops infused with urban rhythms and playful lyrics, while recent releases like *Argentina* and *Fabulonia* highlight his evolving artistry and collaborative spirit.

With a style that dances between electronic pop and reggaetón-tinged grooves, Yorch’s music often celebrates carefree moments and youthful energy, evident in dancefloor-ready tracks like *Artista de la Pista*. While keeping his personal life relatively private, he maintains a strong connection with fans through social media and streaming platforms, where his upbeat anthems about love, freedom, and self-expression continue to resonate. His 2023 releases solidify his position as one to watch in Spain’s new generation of pop innovators.