Smashproof is a New Zealand hip-hop trio that made significant waves in the music scene with their powerful tracks and commentary on social issues. The group consists of members Tyree, Deach, and Sid Diamond (formerly known as Young Sid). They burst onto the mainstream music scene in 2009 with their hit single "Brother," which held the number one position on the New Zealand Singles Chart for eleven consecutive weeks, breaking the 23-year-old record for the longest-running number one single by a local artist. The song's poignant message addresses the social struggles in their community, particularly the violence that impacted South Auckland, where the group hails from.
As they continued to produce music, Smashproof managed to blend catchy hooks with thought-provoking lyrics, a combination that has helped them garner a dedicated fan base both in New Zealand and internationally. With a discography that includes the likes of "The Weekend," "Forever," and "Survivors," Smashproof has shown their versatility in music production, from the energetic anthems celebrating life to the acoustic reflections of personal and societal challenges. They possess an uncanny ability to switch between raw, gritty narratives and polished, radio-friendly sounds, showcasing their adaptability as artists and their commitment to both their craft and their message. Through their music, Smashproof continues to share stories that resonate with their audience, making them an influential voice in the Pacific music community.
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