Cold World Hustlers emerged from the streets of San Francisco, California, carving out their own niche within the West Coast gangsta rap scene in the early 1990s. The group consisted primarily of two rappers, E-Sic and Big Vic, who were well-known for their authentic portrayal of the gritty street life and hustling that characterized their urban surroundings. Eschewing glamorization for raw depictions, their narratives were suffused with the challenges of surviving in a cold world, an ethos that was reflected in their name.

The duo's most recent releases, "Cold Streets," “Anything For Money,” and "Iceland,” show a continuation of their trademark sound—hard-hitting beats paired with unflinchingly honest lyrics that delve into the systemic issues, personal ambitions, and stark realities of the hustle. Over the years, Cold World Hustlers have developed a loyal following, appreciated for their commitment to keeping their music authentic and true to their roots. "Iceland," in particular, is notable for its chilly production and cool delivery, encapsulating the essence of their frosty moniker while offering a compelling narrative that resonates with fans old and new. Despite not being widely known in the mainstream, Cold World Hustlers have left an indelible mark on the underground rap scene, influencing a generation of rappers with their unapologetic storytelling and dedication to the street ethos.