Negative is a Finnish rock band known for their melodic yet melancholic brand of music, often categorized under the glam rock and gothic rock genres. Originating from the city of Tampere, the band was formed in 1997 by Jonne Aaron, who would become the group's lead vocalist. Their sound is characterized by emotive lyrics, soaring guitars, and a distinctive blend of gloom and glam, reminiscent of the 1980s rock scene with a modern twist.

The band achieved recognition both domestically and internationally with hits such as "The Moment of Our Love" and "Frozen to Lose it All" from their early albums. "Neon," released in 2010, showcased the band's evolving style and was followed by a deluxe edition that offered fans additional content. "End Of The Line" serves as one of their recent offerings, further entrenching Negative's place in the rock music sphere. Over the course of their career, they've amassed a dedicated fan base, captivated by the band's raw emotion and dynamic stage presence, which they've displayed in numerous tours across Europe and beyond.