Aloura

**Aloura** is an emerging indie-pop artist making waves with her moody, introspective takes on modern relationships and self-discovery. The Los Angeles-based singer-songwriter first gained traction in 2020 by sharing DIY bedroom-pop demos on TikTok, where her haunting vocals and candid lyrics about loneliness ("i'm just lonely") and digital-age disconnect ("Through the Screen") resonated with Gen Z listeners. Her sound blends ethereal synths, intimate vocal layers, and hyperpop-adjacent production quirks, landing somewhere between Clairo and a glitchier Phoebe Bridgers.

Since her early viral moments, Aloura has evolved into a prolific creator, dropping emotionally raw singles like "disaster" and "What Are You Waiting For?" that dissect quarter-life crises with poetic specificity. She maintains a fiercely independent streak, self-producing tracks in her home studio while collaborating with underground electronic producers (notably Liam West) to expand her atmospheric palette. Though she keeps her personal life private, her music—including 2023’s vulnerable "twenty five"—doubles as a diary of early adulthood anxieties, earning her a dedicated fanbase who soundtrack their late-night existential spirals to her Spotify catalog.