Soo Joo

Soo Joo is an American-Korean musician, supermodel, and DJ who has been making waves in the music scene since her debut in 2021. Born in Seoul and raised in Southern California, Soo Joo initially gained fame as a model, becoming L'Oréal's first Asian-American global spokesperson. She is known for her striking platinum blonde hair and has been a fixture at fashion events, often DJing at high-profile parties. Soo Joo's musical journey began under the alias Ether, but she later transitioned to releasing music under her own name. Her debut single, "W8ing 4 U," was co-produced by Vegyn and featured in the Netflix show "XO Kitty." She has since released several singles, including "Take It Off" and "Running Water," showcasing her evolving musical style.

Soo Joo's music career is marked by a collaborative approach, often working with notable producers like Hudson Mohawke. She values the creative synergy that comes from partnerships, which has helped her grow as an artist. With her upcoming projects, Soo Joo continues to explore new horizons in music, blending her modeling persona with her artistic expression. She is set to release her first official artist project in 2024, having recently signed with LuckyMe/Warp Records.

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