1910 Fruitgum Company

The 1910 Fruitgum Company is an American bubblegum pop band that rose to fame in the late 1960s. Known for their catchy, upbeat hits like “Simon Says,” “1,2,3, Red Light,” and “Goody Goody Gumdrops,” they were a key player in the bubblegum pop movement—a genre characterized by its infectious melodies and youthful themes. The band was formed in New Jersey and became one of several acts produced by the songwriting and production team behind Buddah Records, which specialized in pop music appealing to teens and preteens.

Their debut single “Simon Says” became a Top 10 hit in 1968 and helped define their playful sound, often built around nursery rhyme-like lyrics and simple, singalong hooks. The 1910 Fruitgum Company continued to release a string of similarly styled hits and albums through the late '60s and early '70s. Although the original lineup changed over time, the band has continued to perform in various forms over the decades, capitalizing on nostalgia for the bubblegum pop era.

Genres

Bubblegum Pop

Pop

Indie Pop

Rock

Folk Rock

Soft Rock

Psychedelic Rock

Power Pop

Teen Pop

Novelty

Related Artists

The Turtles

The Monkees

The Archies

The Cowsills

The Grass Roots

Paul Revere & The Raiders

The Lovin' Spoonful

Herman's Hermits

The 5th Dimension

The Lemon Pipers

The Partridge Family

Gary Puckett & The Union Gap

Latest Release

Simon Says (Re-Recorded - Sped Up)

1910 Fruitgum Company

Single - Released May 10, 2023