Bobby East, born Robert Chunga, is a Zambian rapper, singer, and songwriter who has been making waves in the African music scene since the early 2010s. Known for his energetic performances and catchy lyrics, Bobby East has released numerous hit songs, including "Hate Mail," "Paloma," and "B.East." His music often blends elements of hip-hop, Afrobeat, and Zambian traditional rhythms, creating a unique and infectious sound that has won him a loyal fan base.