Ára

Ára is a rising Sámi electronic pop artist blending modern Nordic beats with traditional joik vocals, creating a hypnotic bridge between ancestral traditions and contemporary club culture. Hailing from Sápmi (the Sámi homeland spanning northern Scandinavia), her tracks like "Girkásit" and "Vuoste Virdái" pulse with reindeer-skin drum textures and glacial synthscapes, often featuring lyrics in Northern Sámi about land stewardship and Arctic winters. Her 2023 single "O" went viral on TikTok's #IndigenousTikTok community, praised for its minimalist production and haunting mouth harp accents. While keeping her personal life private, Ára actively collaborates with Sámi design collective Dálvadas on music videos featuring modernized gákti (traditional clothing), positioning her art as both cultural preservation and futuristic reinvention.