Demae is an emerging British singer-songwriter who is rapidly carving out a unique space for herself within the alternative soul and contemporary R&B scene. With an ethereal voice that weaves together poignant narratives, Demae's sound is a concoction of smooth melodies, introspective lyrics, and a neo-soul vibe that pays homage to the genre's roots while pushing its boundaries. Her music has been characterized by a deeply personal and experimental approach, with tracks like "Stuck in a Daze" and "Life Works Out... Usually" showcasing her ability to blend soulful introspection with a subtle optimism.

Experiencing a steady rise in acclaim, particularly with the release of her critically noticed EP "Life Works Out... Usually" in 2020, Demae has displayed her versatile artistry and commitment to authenticity. Her COLORS performances of "Use It" and "Seasons Change" further exposed the rawness and the intimate quality of her music, drawing listeners to her mellow soundscapes. As a featured artist, she adds a memorable dimension to any track, as evidenced in collaborations like "Tojo (Eun Remix)" and "Not Easy Love". With each release, Demae cements her place as a notable voice within the modern musical landscape, offering a soothing respite and reflection through her art.