Control of the Going is an emerging band known for their psychedelic sounds infused with a modern indie-rock twist. With a name that alludes to a sense of both command and surrender, the group has been intriguing audiences with their atmospheric melodies and contemplative lyrics, enveloped by a certain nostalgic haze reminiscent of the 1960s and '70s psych rock era, yet retaining a freshness that speaks to the contemporary listener.

Their recent releases, including "Reflections" and "I Love You but It's Going to Rain," solidify their foothold in the music scene as a band that's both reflective and forward-looking in their approach to songwriting. The track "Love You More" exemplifies their ability to conjure poignant emotions while maintaining a catchy hook, showcasing their aptitude for blending emotional depth with listenability. With "She," Control of the Going demonstrates their versatility, delivering a soulful ballad that highlights their deft harmony work and the evocative capabilities of their instrumentation. Although still relatively nascent on the music scene, Control of the Going's growing discography attests to their potential and ambition as artists ready to leave a lasting impression on the industry.