Saydan

**Saydan** (born Danila Svetlov) is a rising Russian singer-songwriter blending moody pop and hip-hop influences into emotionally charged tracks. Emerging around 2019, he built a loyal following through platforms like YouTube and TikTok, where his raw lyrics about love, heartbreak, and generational struggles resonate with young audiences. Tracks like "За кадром" and "Секрет" showcase his knack for pairing minimalist production with candid storytelling, often delivered in his signature half-sung, half-rapped style. While keeping a relatively low public profile, Saydan consistently drops introspective bangers like "Поцелуй" and "Смотри вверх," cementing his status as a voice for Russia’s Gen Z.