Just Music is an independent hip-hop label known for fostering the talents of a diverse array of artists who bring a unique blend of sounds and styles to the Korean hip-hop scene. Established in 2013 by rapper Swings, Just Music prides itself on being a platform for authentic musical expression, often stepping outside conventional K-pop aesthetics to push the boundaries of the genre. With a commitment to artistic freedom, the label has nurtured a collective that prioritizes creative integrity and innovation.

The label's ethos is evident in their recent releases, such as "Series" and "Sphere," which see its artists experimenting with complex lyrical content and intricate production. Albums like "2," "We Effect," and "Ripple Effect" showcase the collaborative spirit of the label's musicians, as they often feature a variety of collaborations that span a spectrum of sonic landscapes, from the introspective and mellow to the rebellious and high-energy. As a result, Just Music continues to leave a significant imprint on the Korean hip hop industry, gaining respect and recognition as a hub for progressive music artists with a passionate, growing fanbase.