=LOVE (pronounced "equal love") is a Japanese idol girl group produced by former HKT48 member Rino Sashihara. Formed in 2017, the group was created through a collaboration between Sashihara and the entertainment company Yoyogi Animation Academy, aiming to cultivate idols who could excel in both performance and acting. The group quickly gained popularity with their vibrant performances, catchy tunes, and the unique hook of being "voice acting idols," with several members pursuing voice acting roles in addition to their music careers.

Throughout their journey, =LOVE has been consistently captivating audiences with their energetic releases and performances. Their discography is marked by a variety of melodic idol pop songs and heartfelt ballads—showcasing both their versatility and growth as artists. Their music often addresses themes of youth, love, and the challenges of growing up, as seen in tracks such as "ナツマトペ" (Natsu Matope) and "この空がトリガー" (Kono Sora ga Trigger). As they celebrated their 5th anniversary with a premium concert, =LOVE continues to solidify their place in the idol scene with dedicated fans and engaging projects, while farewelling members such as Nagisa Saito with touching graduation performances. The group remains a prominent example of the dynamic idol culture in Japan, balancing individual member talents with the collective charm that has won them a loyal following.

Genres

J-pop Girl Group

Related Artists

Nogizaka46

Paramore

Keyakizaka46

AKB48

Taylor Swift

Billie Eilish

Ariana Grande

Lana Del Rey

Halsey

Lorde

Florence + The Machine

The 1975

Latest Release

絶対アイドル辞めないで - From THE FIRST TAKE

=LOVE

Single - Released November 13, 2024