Rick Ross, born William Leonard Roberts II on January 28, 1976, in Clarksdale, Mississippi, and raised in Carol City, Florida, is an American rapper and entrepreneur who has become one of the heavyweights in the hip-hop industry. He garnered fame with his 2006 single "Hustlin'," which became a smash hit, leading to a bidding war among record labels and his eventual signing with Def Jam Recordings. Ross's larger-than-life persona, underscored by his husky voice and vivid imagery of the drug trade, crime, and luxury, would come to define his brand and music. Throughout his career, he has founded the record label Maybach Music Group in 2009, on which he released many of his later albums such as "Deeper Than Rap," "Teflon Don," and "God Forgives, I Don't" – these records further solidified his position in rap with critically acclaimed singles and robust sales.
Never one to shy away from flaunting wealth and an opulent lifestyle in his music, Rick Ross's morose bravado and grandeur can be felt in his more recent tracks, including "Too Good To Be True" and "Above The Law." His lyrical proficiency continues to shine as he weaves narratives that juxtapose grim street realities with the highs of success in tracks like "Gold Medals" and "Dead Last." Not only maintaining his presence in the music industry, but Ross has also ventured into other business realms and maintains a significant influence on the culture through his endorsement deals, Wingstop franchises, and active social media presence. Always evolving as an artist, he continues to feature with other rap icons, as evidenced in the "SHAQ & KOBE (Remix)," where he collaborates with the likes of Shaquille O’Neal and Dame D.O.L.L.A, bridging his brand with figures from the sports world.
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