La iaia is a folk-pop band from Catalonia, Spain, known for their melodious and evocative music, often characterized by gentle melodies and introspective lyrics. Formed in 2009, the band consists of Ernest Crusats, Jordi Casadesús, and Jordi Torrents. Their name 'La iaia' means 'grandmother' in Catalan and reflects a certain nostalgia and appreciation for simplicity that echoes in their music. They have cultivated a dedicated following in the Catalan music scene through their exploration of everyday themes and feelings, which resonate strongly with local listeners.

The band's music has evolved over time, embracing elements of pop, indie, and even electronic influences while staying true to their folk roots. Notable releases such as "Tornar a ser u" and "No sé què fer amb la meva vida" showcase their ability to blend catchy tunes with thoughtful storytelling, drawing on the ebb and flow of life's experiences. The album "On és la Màgia?" captured the ears of both critics and fans, maintaining their reputation for heartfelt songwriting. Their release "Les Ratlles Del Banyador" further solidified their status in the Catalan music landscape. Additionally, their live album "XXL (En Directe)" gives listeners a taste of La iaia's dynamic and engaging performances, highlighting their warmth and authenticity on stage.