"The Action" was a remarkable British band that made their mark on the mod and soul scenes during the 1960s. With their origins being traced back to the North London outfit The Boys, the group eventually transformed into The Action and became one of the most admired acts of the era, although they never quite attained the commercial success some of their contemporaries did. Their sound was heavily influenced by American soul music, with a particular emphasis on the sound of Motown. This influence was evident in their tight harmonies and the energetic, dynamic lead vocals that became their signature.

The most recent releases attributed to the band, such as "Черви твоя масть" and "Аллигатор", could suggest a continuation or revival of The Action's legacy, possibly with new band members or a different formation as it's unlikely that these titles were from the original 1960s period. "Рок поколение" connects with the rock generation, indicating the possibility of material catering to fans of the classic rock era. Furthermore, "Rolled Gold" showcases a collection of previously unreleased material that has become highly regarded among collectors and music connoisseurs. These recordings demonstrate the band's evolving style and intricate songwriting capabilities, further cementing their status as a cult favourite in the annals of British rock and beat music history.