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Ruff Ryders

Ruff Ryders, an American record label and collective of hip hop artists and producers, became a dominant force in the rap scene during the late 1990s and early 2000s. Founded in 1988 by siblings Joaquin "Waah," Darin "Dee," and Chivon Dean in Yonkers, New York, the group initially rose to fame as the managing entity behind DMX's breakout success. Their signature gritty sound and street-oriented approach to hip hop helped to redefine the genre, blending the hardcore East Coast rap with commercial sensibilities. The Ruff Ryders' roster expanded to include iconic artists such as Eve, The LOX, and Swizz Beatz among others, creating a powerhouse that was both influential and commercially successful.

Their discography underlines the impact they've had on hip hop, with seminal releases such as "Ryde or Die Vol. 1" affirming their collective strength and unity. By the time they released "Ryde Or Die Vol. II" and continued through to "The Redemption Vol. 4," Ruff Ryders had solidified their legacy, intertwining the destinies of their individual artists with the collective's overarching identity. Even as the music industry evolved, Ruff Ryders maintained their relevance through a combination of talent scouting, adaptive production, and an unwavering commitment to the "Ryde or Die" ethos that propelled them to prominence. Their influence extends beyond their discography, shaping the future of hip hop through their innovative approaches to music production, artist development, and branding.

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