NSG is a British Afrobeat and hip-hop collective hailing from East London, with roots that trace back to both African and Caribbean cultures. The group consists of six members: Papii Abz, Kruddz, Mxjib, Mojo, OGD, and Dope. Formed in 2013, the group’s name is an acronym for Non Stop Grinding or Never Stop Growing, underscoring their persistent work ethic and aspirational mindset.
Gaining recognition for their infectious blend of Afrobeat rhythms, dancehall vibes, and grime, NSG has carved out a unique space in the UK music scene. They first burst into the wider public consciousness with their 2018 hit single "Options" featuring Tion Wayne, which became a staple in clubs and on the airwaves and accumulated millions of streams. Since then, NSG has continued to dominate with a string of successful releases, including tracks like "OT Bop," which further solidified their status as purveyors of catchy hooks and dance-inducing beats. Their recent releases, such as "AREA BOYZ," "TONIGHT," and "Nyash (Current & Savings)," showcase their versatility and commitment to pushing the boundaries of their sound while keeping their African and Caribbean heritage at the forefront. NSG is known not only for their musical prowess but also for their vibrant and energetic performances, making them one of the most exciting and dynamic acts to emerge from the UK music scene in recent years.
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