Zoog

**Zoog** is a West Coast rapper and lyricist known for his raw, introspective storytelling and gritty street narratives rooted in Los Angeles culture. Emerging from the city’s underground hip-hop scene, he’s built a loyal following with releases like *Inspiration 4 DA Trenches* and *The Gift and The Promise*, blending motivational bars with unflinching honesty about survival and self-growth. His independent grind shines through tracks like *Venting* and *Catch a Fade*, where his laidback yet sharp flow rides beats that nod to classic West Coast vibes while staying fresh. Collaborations with fellow Cali artists like G Perico and Philthy Rich highlight his ties to the region’s rap legacy, but Zoog’s music—like the soul-searching *Purpose*—often centers on personal evolution, loyalty, and navigating life’s highs and lows with authenticity.