New Ridaz was an R&B/Hip Hop group that emerged in the mid-2000s, capturing the attention of listeners who appreciated a blend of smooth rhythms and urban beats. Hailing from Phoenix, Arizona, the group was signed to Upstairs Records and made up of members Main and Dos, both of whom had previous experience in the music industry before joining forces to form the New Ridaz. They garnered acclaim within the R&B and Chicano rap communities with their soulful melodies and relatable lyrics.

Their self-titled album, "New Ridaz," released in 2006, showcased their distinctive style that resonated strongly within the American Southwest's urban music scene. Standout tracks like "Special Girl" highlighted the duo's ability to combine heartfelt sentiments with catchy hooks, and "Never Let Me Go" demonstrated their knack for crafting songs that articulated the intricacies of relationships and romance. While the New Ridaz did not climb to the highest rungs of mainstream fame, their music nevertheless left a lasting impression on their fans, serving as a touchstone for affection and emotion delivered through a distinctly urban lens.