Bei Ru is a Los Angeles-based artist and producer, known for seamlessly blending elements of his Armenian heritage with modern musical landscapes. His sound is a unique concoction of hip-hop, funk, soul, and Middle Eastern rhythms, which has made him a standout figure in the global music scene. With a penchant for vintage synthesizers and drum machines, Bei Ru's productions often carry a nostalgic yet fresh vibe, evident in his critically acclaimed "G O O D H U M M U S" series, a collection showcasing his masterful ability to mix eclectic sounds with infectious grooves.

The evolution of Bei Ru's artistry can also be traced through releases like "Ghapama" and "Noir," which exhibit his growth as a producer and his exploration of diverse soundscapes. From the reflective tones of "Diaspora Dreams" to the more upbeat "Checkout Line," Bei Ru showcases his versatility and the depth of his musical influences. His work goes beyond mere beats and loops; it's a celebration of cultural diversity and the power of music to bridge gaps between different peoples. Whether it's through the rhythmic pulse of "Manolo's Theme" or the mellow vibes of "Everything's OK," Bei Ru invites listeners to embark on an auditory journey that transcends borders and time periods.

Genres

Experimental

Soul

Hip Hop

Downtempo

World

Jazz

Alternative Hip Hop

Funk

Trip Hop

Latest Release

Ghapama

Bei Ru

Single - Released October 31, 2023