Olodum is an internationally acclaimed Afro-Brazilian cultural group based in the Salvador da Bahia region of Brazil, primarily known for its music, its contributions to the social and racial discourse, and its dynamic influence on the nation's culture. Founded in 1979, Olodum has been a major force in the development of the samba-reggae music genre, which blends the rhythmic sensibilities of samba with the reggae beats of the Caribbean. The group is celebrated both for its vibrant, drum-heavy music that often carries strong political and social messages, and for its eye-catching performances marked by colorful costumes and infectious dance.
The ensemble's mission goes beyond entertainment; Olodum is deeply involved in community activism, with a focus on fighting against racial discrimination, promoting African heritage in Brazil, and advocating for social equality. Their cultural impact has been amplified through collaboration with international artists, most famously with Michael Jackson on the song "They Don’t Care About Us," which brought Olodum's pulsing beats to a global audience. With a discography rich in both live and recorded performances, their most recent releases—including "Rosa," "Credos & Cores," and "OlodumBaiana (Ao Vivo na Bahia)"—continue to showcase their commitment to using music as a vehicle for change while celebrating the joy and complexity of Afro-Brazilian identity.
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