New Tradition Music

New Tradition Music is a vibrant musical project led by Ruben “Beny” Esguerra, a JUNO-nominated multi-instrumentalist, producer, and spoken-word poet originally from Bogotá, Colombia. Arriving in Canada as a political refugee, Beny blends his rich cultural heritage and urban music influences to create a unique sound that fuses Colombian roots with hip hop, live instruments, and socially conscious lyrics. His work under New Tradition Music has earned acclaim not only for its artistry but also for its community impact, with Esguerra recognized as an award-winning arts educator and advocate. The project features collaborations that bridge North and South American cultures, and its releases include albums such as "Northside Kuisi, A New Tradition, Vol. 3" and singles like "Mi Barrio" and "To da Ones" that showcase a dynamic blend of rhythms and storytelling rooted in the Jane-Finch community of Toronto.

Beyond recording and performing, New Tradition Music plays a vital role in community engagement through workshops and arts programs aimed at empowering youth and fostering cultural connection. Beny’s work embodies a modern approach to tradition, capturing ancient wisdom with contemporary beats and a socially aware voice. This fusion of heritage and innovation, combined with his role as an educator and community leader, makes New Tradition Music a compelling and influential presence in the Canadian and international music scenes.

Genres

Pop

Folk

Hip Hop

Electronic

R&b

Rock

Jazz

World

Reggae

Spoken Word

Latest Release

Mi Barrio

Beny Esguerra•

New Tradition Music

Single - Released March 13, 2025