Ninety One is a groundbreaking music group hailing from Kazakhstan, pioneering the Q-Pop (Qazaq-pop) genre, a derivative of pop that incorporates elements of traditional Kazakh music with contemporary pop and electronic music. Formed in 2015, the band consists of five members: A.Z, ACE, ZaQ, Bala, and Alim, who were brought together by JUZ Entertainment. Their unique sound and style quickly garnered attention not only within Kazakhstan but also internationally, standing out in a global music scene dominated by K-pop and Western pop music.
Their discography showcases a blend of catchy hooks, electronic beats, and lyrical storytelling, often touching on themes of youth, love, and self-expression within the constraints of societal expectations. Notable releases such as "JUR MAPELEP," "ÁPEREM AI," and "GAP" exemplify the band's ability to evolve and experiment with their sound while maintaining their distinct identity. Ninety One's impact extends beyond their music; they've played a significant role in shaping the contemporary music scene in Kazakhstan and have become cultural icons for challenging stereotypes and promoting diversity. Their contribution to Kazakh pop music and their international appeal have paved the way for future artists in the Q-Pop genre, making Ninety One pioneers in their field and beloved by fans worldwide.
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