Султан Лагучев is a rising star in the world of Caucasian pop music. Born on February 25, 1995, in the village of Kubina in the Karachay-Cherkess Republic, Russia, Laguсhev burst onto the music scene in 2021 with his hit single "Горький вкус" (Bitter Taste). The song's music video quickly went viral, amassing over 125 million views on YouTube and catapulting Laguсhev to national fame.
Despite having no formal musical education, Laguсhev taught himself to play the national harmonica as a teenager. He started performing at weddings and local events before signing with major music labels. His music often blends elements of pop, folk, and ethnic music, with lyrics in both Russian and his native Abaza language. Laguсhev's rapid rise to fame has made him one of the most prominent voices in contemporary Caucasian music, with a growing fanbase across Russia.
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