V.I.P. is a Serbian hip-hop group formed in 1997 in Belgrade. The group consists of rappers Filip Filipović (Filip 50 Cent), Nikola Radenković (Kole), and Vladimir Arsenijević (Vlada). V.I.P. is known for their energetic live performances and their socially conscious lyrics, which often address issues such as poverty, crime, and corruption. The group has released several successful albums, including "Ova zemlja" (2002), "Natural Beauty" (2005), "Živa istina" (2008), and "Ekipa stigla" (2012).