Joochar, whose real name is Kouakou Jonathan Charley, is a prominent Ivorian dancehall artist and a member of the renowned hip-hop group Kiff No Beat. He discovered his talents in a church choir and later developed an interest in rap and dancehall. Initially, Joochar formed a group called Jek Boyz with El Jay, which eventually merged with another group to form Kiff No Beat in 2009. Besides his work with Kiff No Beat, Joochar has pursued a solo career, releasing several singles. He is known for bringing a reggae and dancehall vibe to Kiff No Beat's tracks.
As part of Kiff No Beat, Joochar has been instrumental in blending hip-hop with afrobeats, influencing a new generation of Ivorian musicians. The group's eclectic style, which includes rapping and singing in Ivorian slang over various beats, has made them a staple in the Ivorian music scene. While Joochar's solo releases are not extensively detailed in available information, his contributions to Kiff No Beat have been significant in shaping the group's unique sound and style.
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