Alozade

Michael Sterling, better known as Alozade, is a dancehall and reggae deejay who first exploded onto the Jamaican music scene in the late 1990s with his breakout hit “Street Dreams,” recorded for Byron Murray’s In The Streets label. With his unmistakable throaty voice, sharp lyrical delivery, and magnetic stage presence, Alozade quickly became a fixture in Kingston’s dancehall circles, earning a reputation for catchy hooks and memorable anthems, including tracks like “Bad Man Nuh Pet Gal” and “Under Mi Sensi”. His career took off as he consistently dropped hit singles and performed at major festivals like Reggae Sumfest, Sting, and even the European Splash! festival.

Beyond his success as an artist, Alozade expanded his reach by launching his own music label, South Block, in 2004—where he produced tracks for other big names in dancehall. He’s known for his knack for adapting to new trends while keeping his signature rapid-fire, energetic style, making him a respected and enduring voice in the evolving world of dancehall. Whether he’s crafting club bangers or addressing social issues in his music, Alozade’s influence and charisma continue to shape the sound and spirit of Jamaican dancehall.

Genres