Шугар

**Шугар** (Sugar) is a rising Ukrainian pop sensation known for her catchy tracks and vibrant energy that blends modern beats with playful Ukrainian lyricism. Emerging in the late 2010s, she quickly gained traction with hits like "Пані Катерино" and "Тікток," which mix cheeky humor, relatable everyday themes, and addictive dance rhythms. Her music often incorporates elements of hyperpop and hip-hop, paired with lyrics that poke fun at internet culture, relationships, and societal quirks—all delivered in her signature tongue-in-cheek style.

While Шугар keeps her personal life private, her persona thrives online, where she connects with fans through irreverent, meme-inspired visuals and collaborations with fellow Ukrainian artists. Tracks like "Мавка" and "Тьотя" showcase her knack for turning viral trends into anthems, solidifying her as a voice of Gen Z in Ukraine’s evolving pop scene. With a growing discography and a bold, unapologetic vibe, Шугар continues to ride the wave of Eastern Europe’s digital music revolution.

Genres

Pop

Hip Hop

Electropop

Synthpop

Dance Pop

Electronic

Hyperpop

Ukrainian Pop

Internet Pop

European Pop

Contemporary Pop

Related Artists

Bad Bunny

Billie Eilish

Lana Del Rey

Olivia Rodrigo

The Kid LAROI

Halsey

Ava Max

Joji

Lorde

Florence + The Machine

Phoebe Bridgers

Lil Nas X

Latest Release

ЗАВЕДУ КОТА

VLADA K•

Шугар

Single - Released October 28, 2025