The Beautified Project is an English-language Armenian rock band known for their emotional and often melancholic blend of alternative rock, melding hints of indie and folk music elements within their sound. The band was founded in London in 2005 by lead singer, songwriter, and guitarist Andre Simonian. Over the years, The Beautified Project has developed a dedicated fanbase, not just in Armenia, but internationally as well, due to their heartfelt lyrics and compelling musical narratives.
Their discography reveals a consistent trajectory of evolution and depth, with recent releases such as "Pale Nightingale" and "United We Fall" reflecting their nuanced approach to storytelling through music. The single "Kilikia," which blends cultural sounds with modern rock, showcases the band's ability to pay homage to their Armenian roots while staying relevant in the global music scene. Collaborative efforts like "Stupid Love Song," featuring Iva La Diva, display the band’s versatility and willingness to experiment with different genres and artists. Albums like "Beyond the Butterfly..." and "Behind the Happy Mask..." have further cemented The Beautified Project's reputation as a band that isn't afraid to explore the complexities of the human experience and the plethora of emotions that come with it, earning them a respected place in the landscape of contemporary rock music.
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