Pura Vida

**Pura Vida** is a vibrant Swedish pop duo known for crafting infectious, high-energy tracks that blend sleek electronic beats with cheeky, relatable lyrics. Emerging in the late 2010s, they’ve become staples in Scandinavia’s party-pop scene, dropping Swedish-language bangers like “Efterfest” and “Ligga lågt” that dominate playlists with their mix of carefree vibes and sticky hooks. Their music often rides the line between dancefloor-ready anthems (see: the Will Prime remix of “Efterfest”) and introspective moments, balancing tracks like the nostalgic “Disneyland Orlando” with the pulsing “Ice.” While they keep details about their personal lives low-key, their releases—including recent hits like “Run It Back” and “Ge Mig Mer”—prove they’ve mastered the art of turning everyday stories into glittery pop gold, earning them a loyal Nordic fanbase and growing international buzz.