Iida Sams is an enigmatic figure in the contemporary music scene, often characterized by her soulful voice and a sound that effortlessly blends elements of dub, reggae, and pop. Rising to prominent recognition within the Nordic music landscape, her body of work reflects a deep appreciation for organic rhythms and a knack for crafting melodies that linger long after the song ends. With a distinctive style that resonates emotional sincerity, Iida's music often explores themes of introspection, love, and social consciousness.

Among her most recent releases, Iida Sams has showcased her versatility and willingness to experiment with both acoustic and electronic sounds. Tracks like "Iisii" and "Kiertokulku" exemplify her skill in creating hauntingly beautiful soundscapes, while singles such as "My Heart" and "Ollaan vaan" highlight her ability to connect with listeners through more straightforward, emotive lyrics. Collaborations with Studiored on tracks like "Puumaja Dub" and "Kulje Dub" also demonstrate her foray into more niche, dub-infused productions, where the intricate echo and reverb effects serve to enhance her voice's hypnotic quality. Iida Sams continues to captivate an expanding audience with her innovative approach to music and her profound musical narratives.