Sogdiana Fedorinskaya, known professionally as Sogdiana, is an Uzbekistan-born Russian singer and actress whose soulful voice and vivid representation of Eastern cultural elements have made her a distinctive figure in the post-Soviet music scene. Her stage name is derived from an ancient region of Central Asia, mirroring the singer's fascination with her cultural heritage, which she often weaves into her music and image, earning her the title "Queen of the East" as depicted in one of her song titles, "Королева Востока."

Since her emergence in the mid-2000s, Sogdiana has captivated audiences with her emotive performances and powerful vocals. Songs like "Сердце-магнит" showcase her ability to reinvent her music, as evidenced by the 2021 new version release, which demonstrates her commitment to keeping her sound contemporary. Other tracks like "Иди на свет" and "Не говори нет" exemplify her talent for creating catchy, emotionally resonant pop songs that resonate with a wide audience. Beyond her music career, she has also made her mark as an actress and a public figure deeply engaged with the cultural life of both Russia and Uzbekistan. Her work often embodies a blend of modern sensibilities with traditional motifs, bridging cultures through her artistry.