Ethic Entertainment, often hailed as a game-changer in the East African music scene, is a vibrant Kenyan music group that has consistently captured the attention of the region's youth with their infectious beats and street-smart lyricism. Formed in Nairobi's Umoja neighborhood, the group consists of members Swat (Mtoto wa Eunice), Rekless, Zilla (Fidel), and Seska. Their breakthrough hit "Lamba Lolo" took the internet by storm in 2018, propelling them to national stardom and solidifying their place in the music industry as the pioneers of the Gengetone genre – a style that infuses Kenyan hip hop with dancehall and local Sheng slang to create party anthems that resonate with urban Kenyan life.

Since their initial surge in popularity, Ethic Entertainment has amassed a formidable discography, with tracks that have continued to dominate the East African music charts. Recent hits like "Kunoma," "Napiga Bibi," and "SOBIBOR" showcase their evolution in sound and lyrical dexterity, while songs such as "Pandana" and "Tarimbo" remain fan favorites for their compelling hooks and rhythms. Their work, characterized by an unapologetic approach to addressing the highs and lows of youth culture, has earned them a loyal fan base and made them one of the standard-bearers of the Gengetone movement that's sweeping the airwaves in Kenya and beyond.