BiS, short for Brand-new idol Society, is a Japanese idol group known for their unconventional approach to the pop idol genre, blending punk aesthetics and provocative themes with the typical idol image. The group was originally formed in 2010 by manager and producer Junnosuke Watanabe as a response to the cookie-cutter idol scene, aiming to challenge norms and create a new, edgier idol culture. Their music often mixes pop melodies with more aggressive punk and rock sounds, and their lyrics and performances are known for being confrontational and shock-inducing.
Following several lineup changes and disbandments, BiS has reincarnated with different generations of idols. Despite these changes, they continue to release music that pushes boundaries, garnering them a cult following both in Japan and internationally. Among their most recent releases are tracks like "LAZY DANCE," "E-R-T-H-C-Na-H-Q-ka-H-K-M-B-Ne-Z-Om," and "Hey boy hey girl," each showcasing the group's dynamic range and commitment to staying at the cutting edge of the idol genre. Their music tends to critique and play with the expectations of idol culture while creating an inclusive space for fans who resonate with their rebellious spirit.
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