98s

The 98s are an emerging collective from the UK rap scene, representing a unique amalgamation of talent primarily from the Hackney and Homerton areas of East London. Formed around 2019, the group is a dynamic fusion of members from two of the area's most respected drill collectives: Homerton's 98 Gang and the Hackney collective s9. The name "98s" pays homage to their respective origins, symbolizing the unity and brotherhood amongst them. This collaboration has led to a distinct sound that blends the gritty realism of drill music with introspective lyrics and a broader sonic palette, setting them apart in the UK's vibrant music scene.

Their discography showcases an ambitious range of storytelling and musicianship, with tracks like "Set That," "98 Ways To Die," and "Class of 98s" earning critical acclaim and a growing fanbase. The collective's ability to convey vivid narratives of their life experiences, aspirations, and challenges has resonated well with listeners, garnering attention not just domestically but internationally. Tracks like "8 To The 9 & Back" and "Family" highlight their knack for catchy hooks and deep, personal content, whereas "Live & Direct" and their energetic "Plugged In" session with Fumez The Engineer display their raw, unfiltered talent. Together, the 98s are not just redefining the UK drill scene; they are narrating the complexities of their generation's reality through powerful beats and compelling lyrics.

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