**Joe Ariwa** is a London-based dub producer and sound engineer carrying the torch of UK reggae culture into the 21st century. As the son of legendary dub pioneer Mad Professor (Neil Fraser), Joe grew up immersed in the analog warmth of Ariwa Sounds, the family studio responsible for shaping iconic dub releases since the 1980s. His music blends heavy basslines, spaced-out echoes, and organic instrumentation, staying true to roots reggae traditions while collaborating with modern acts like Hollie Cook and Congo Natty. Recent releases like *Dub You Mind* and *Leaders of Liberation* showcase his knack for earthy, hypnotic rhythms, often featuring guest vocalists or instrumentalists. When he’s not crafting dub plates, Joe tours globally, spreading the Ariwa Sounds legacy through live mixing sessions and festival appearances.
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