Previous Industries

Previous Industries is a hip-hop trio based in Los Angeles, consisting of rappers Open Mike Eagle, Still Rift, and Video Dave. The group formed during the COVID-19 pandemic, with the members bonding over shared interests and experiences. Their debut album, *Service Merchandise*, was released on June 28, 2024, via Merge Records. The album explores themes centered around defunct American retail chains, with each song named after a different store. The trio's music often reflects their personal experiences and nostalgic connections to old technology and retail culture.

Open Mike Eagle and Still Rift have roots in Chicago, where they met in high school, while Video Dave joined them later. Their collaboration as Previous Industries marks a new chapter in their respective careers, blending their unique styles and perspectives. The group's music is characterized by its conceptual depth and storytelling, often incorporating elements of humor and social commentary. With *Service Merchandise*, Previous Industries has established itself as a creative force in contemporary hip-hop.