Cloud Cult is an experimental indie rock band with a deeply ingrained eco-friendly ethos, hailing from Minnesota and led by singer-songwriter Craig Minowa. Formed in the mid-1990s, the group extends beyond the conventional rock band setup, often incorporating elements of classical and electronic music, as well as unique visual components such as live painting during performances. Their evocative, often emotionally charged music is born from a combination of personal tragedy and environmental activism, with Minowa having established the band's own non-profit environmental-friendly label, Earthology Records, to handle their music releases.
The band's discography is a rich tapestry of philosophical and introspective themes, a chronicle of Minowa's personal journey through loss and healing after the untimely death of his young son in 2002. Albums such as "They Live on the Sun" (2003) and "Aurora Borealis" (2004) touch upon raw emotional landscapes while "Advice from the Happy Hippopotamus" (2005) reflects a more eclectic and experimental approach. "The Meaning of 8" (2007) and "Feel Good Ghosts (Tea-Partying Through Tornadoes)" (2008) continue this introspective trend, leading to the lyrical and sweeping sounds of "Light Chasers" (2010). The band's more recent works, such as "Love" (2013), "Unplug" (2014), "The Seeker" (2016), and "Metamorphosis" (2021), showcase a continued evolution of their sound and a constant pursuit of spiritual and emotional growth within their music, earning them a devoted following and critical acclaim.
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