**Gerardo Morán**, known as *El Más Querido*, is a celebrated Ecuadorian tecnocumbia singer born in Caluma, Bolívar province, on December 2, 1968. Starting his career at 17 in 1985, he gained fame with early tracks like *17 años* and later cemented his status with *En Vida* in 2000, earning his enduring nickname. Over decades, he’s blended traditional Latin rhythms with modern energy, producing hits like *Verbenita*, *Lejos de Ti*, and *Chiquita Orgullosa*, and collaborating with artists like Jesús Fichamba and Romeo Santos. Beyond music, he served as an Ecuadorian assembly member (2009–2013) and remains a cultural icon, balancing his career with family life as a father of four. His recent releases, including *Carnavalito 2025* and *Enigma (En Vivo Desde El Teatro Capitol)*, showcase his continued relevance in Latin music.
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