A.S.I.A., often stylized as A.S.I.A., is an enchanting pop music group hailing from Romania that has left a significant mark on the music scene with their vibrant and melodious tracks. Formed in the late 1990s, the band has had multiple lineup changes over the years, with members joining and leaving, but the ethos of their music has stayed consistent: delivering catchy, emotive pop tunes that resonate with audiences. A.S.I.A. became a household name in their homeland and enjoyed success in various Eastern European music markets, capturing the hearts of many with their dynamic blend of pop sensibilities and lyrical storytelling.

Their music is characterized by a rich fusion of pop rhythms, dance beats, and a distinctly Romanian lyrical flavor that renders their songs both universal and intimately regional. Among their most well-known tracks are the hypnotic rhythms of "Shanana," the reflective and atmospheric "Urban," the romantically charged "Eu, tu și... luna de pe cer," and the infectiously melodic "Iubiri adevărate." Their song "FM" plays like an anthem for radio-lovers, while "Nopți albe" evokes the spirit of sleepless nights. With "Periculos," they bring an edgy flavor to their discography, and the self-titled track "A.S.I.A." serves as a testament to the band's identity and their role in shaping the Romanian pop music landscape. The continued popularity and freshness of their music testify to A.S.I.A.'s enduring appeal and the deep connection they've forged with their listeners over the years.