loco

**Loco** (real name Kwon Hyuk-woo) is a South Korean rapper who first blew up after winning the inaugural season of *Show Me the Money* in 2012. Signed to Jay Park’s label AOMG, he’s known for his smooth, laid-back flow and relatable lyrics, with hits like “Hold Me Tight” (feat. Crush) and “Too Much” (feat. DEAN) cementing his status as a key player in K-hip hop. The Seoul-born artist (December 25, 1989) keeps his personal life low-key but made headlines in 2022 when he announced plans to marry his non-celebrity girlfriend. While his recent releases—including tracks like *warmness*, *spring*, and *a piacere*—continue to showcase his signature blend of hip-hop and R&B, specific details about these projects are currently limited in publicly available sources.