R.LUM.R, also known as Reginald Lamar Williams Jr., is an American alternative R&B singer-songwriter whose emotive fusion of R&B soulfulness with a touch of indie flair has been making waves within the music industry. Hailing from Bradenton, Florida, R.LUM.R rose to prominence with his 2016 breakout single "Frustrated," which has amassed millions of streams and caught the attention of fans and critics alike. This single paved the way for his debut EP, 'Afterimage,' released in 2017, which showcased his ability to blend candid lyricism with velvety vocals and intricately crafted melodies.

Expanding his discography with a series of live and acoustic recordings, R.LUM.R has shown a penchant for intimate performances that highlight the raw power of his vocal abilities and the compelling honesty of his songwriting. Tracks like "How This Feels," "Lonely," and "Give Me A Reason" from the "Live In Studio" sessions are testament to his versatility and depth as an artist. 2019 witnessed the release of his full-length project, 'Surfacing,' which further solidified R.LUM.R's status as a rising star in the alternative R&B scene. Through songs like "I'm Alright" and "Emotion," along with captivating live sessions such as "OurVinyl Sessions," he continues to captivate and build a strong, dedicated fan base with his evocative storytelling and soul-stirring tunes.