T.R.U., which stands for The Real University, is a hip-hop collective and record label founded by the rap mogul 2 Chainz. Known for fostering a new wave of talent, the label and group have made waves in the rap scene with their compilation album "No Face No Case," which introduced the world to a roster of Atlanta-based artists looking to imprint their mark on the industry. The 2020 release serves as a showcase of the label's vision and unity, blending varied rap styles under the tutelage of a seasoned curator in 2 Chainz.

The label's artists, including Skooly, Worl, Sleepy Rose, and Hott LockedN have each contributed to the collective's gritty and authentic take on Southern hip-hop. Together, they endeavor to paint a picture of life in Georgia with tracks like "Georgia" featuring 2 Chainz himself, which nods to their roots. Aside from the collaborative efforts like “Virgil Discount” and “Shoot It Out,” each member has contributed individual releases that stand out, such as Worl's "New Levels New Devils” and Skooly's “Pop Off.” T.R.U.'s music is marked by its synergy and the unique personal flair each artist brings while promoting a sense of loyalty and brotherhood within the collective. The collective provides a vibrant and fresh soundtrack to Atlanta's ever-evolving music scene, while also allowing its artists the freedom to explore solo pursuits and collaborations, evident in tracks like “How I Feel (Remix)” and “G-Wagon.”

Genres

Atl Hip Hop

Atl Trap

Latest Release

No Face No Case

T.R.U.•

2 Chainz

Album - 15 Tracks - Released February 7, 2020