Alternative pop is a genre characterized by its eclectic blend of catchy hooks, introspective lyrics, and experimental production. Emerging in the 2010s, it drew from indie rock, electronic, and R&B influences, often featuring lush synths, atmospheric soundscapes, and introspective vocal delivery. As a reaction to mainstream pop's polish, alternative pop emphasized creative freedom and emotional authenticity. During its peak, it became a platform for artists to explore themes of identity, vulnerability, and social commentary. With its genre-bending approach, alternative pop shares kinship with indie electronic and chillwave, but its focus on pop sensibilities and vocal-driven storytelling sets it apart. The genre's DIY ethos and online presence also democratized music creation, allowing a diverse range of artists to flourish and connect with audiences worldwide.

Bestow Care

HOllieWood

Single - Released October 8, 2025