Atlanta hip hop, also known as "trap" or "mumble rap," emerged in the 2010s as a distinct subgenre characterized by its heavy, atmospheric soundscapes, often featuring 808 drums, eerie synths, and melodic flows. Born out of Atlanta's hip-hop scene, this style drew inspiration from the city's early 2000s trap and crunk movements, as well as Southern drawl and African American Vernacular English. Artists from this era popularized the genre, blending streetwise authenticity with melodic sensibilities, often incorporating elements of R&B, pop, and electronic music. Atlanta hip hop's cultural significance lies in its representation of the city's African American experience, tackling themes of poverty, street life, and personal struggle. Notable for its emphasis on vibe and texture over traditional lyricism, this genre has influenced a new wave of hip-hop, pushing the boundaries of what is considered "rap."

SLOW IT DOWN

The Kid LAROI•

Quavo

Single - Released November 15, 2024