Bubblegum Dance

Bubblegum dance is an upbeat, high-energy subgenre of Eurodance and bubblegum pop, emerging in the late 1990s and characterized by its catchy hooks, simple, repetitive lyrics, and infectious melodies. It is designed to appeal to preteens and teenagers with its typically family-friendly, euphoric sound which often features bright synthesizers, playful rhythms, and a whimsical or fantastical theme. The genre is heavily influenced by electronic dance music, with an emphasis on approachability and danceability. Artists in this genre often present a cheerful, bubblegum image through vibrant music videos and performances, employing colorful visuals and costumes. Bubblegum dance tracks frequently become club favorites and are distinguished by their sing-along choruses and an overall sense of carefree fun.

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