Channel Pop is a contemporary music genre flourishing predominantly on digital platforms like YouTube, where independent artists showcase their vocal talent and artistic creativity. Characterized by its polished, catchy pop melodies and often paired with intimate, acoustic arrangements, channel pop emphasizes the personal connection between the artist and their online audience. The genre is fueled by covers, original compositions, and mashups that resonate with a wide audience, allowing for organic growth and engagement. Artists like Kaya May and Landon Austin, with sincere deliveries and relatable lyrics, embody the spirit of channel pop. This genre's success stems from the way these artists leverage social media to build supportive fan communities, blurring the lines between creator, listener, and collaborator in the music-making process.

Tough Love

MAYCE

Single - Released November 22, 2024